The internet has brought a paradigm shift in the way business is done today. It has brought about the convenience of online shopping to the modern-day consumer, and changed how companies sell their products. Gone are the days when the customers had to stay content with buying products which were available locally, or wait for their next tour abroad. Now they have a plethora of choices on the internet, and can view and compare products, and buy them very conveniently from e-commerce stores. That too without having to step out of their homes.
This has also opened a sea of opportunities for all companies to grow their business at a global level. On the other hand, it has become an immediate necessity for all commercial establishments, whether large or small, to build an online presence to survive and grow. Let us take a look at the reasons for this, and why businesses worldwide today are rushing to go online.
The role of a business website as an enabler:
A business website provides some very distinct and compelling benefits. These are:
Visibility: Due to the explosive growth of the Internet, most consumers today have started searching online for products or services that they need. The business website of a company gives the customers an opportunity to get to know about the products that are on offer. Thus the visibility can increase manifold.
Geographical reach: The business website can take the products and services to customers in geographical areas which were until now lying untapped by the organisation. Through the website, the company will be able to reach out to people from these unserved areas. This will have the effect of directly increasing sales and revenues.
E-commerce: Nowadays, customers want to go online to buy products without having to go out to a store. Using e-commerce in the business website, companies can make their products available online and multiply their sales. There are several companies which have started selling products only through online channels. E-commerce gives the company enhanced revenues while keeping the costs low, thereby greatly increasing the profitability of the company.
Online portfolio: Not only companies, even professionals like photographers, graphic designers, etc. can showcase their past work through their business websites by building online portfolios. This gives their potential customers a chance to get an idea about the quality of work that they can expect by engaging with the professional for their needs.
Credibility and brand building: Going online by building a business website gives extra credibility to a company. Customers instantly understand that the company is serious about expanding and reaching out to a wider customer base. This sends out positive signals of seriousness and eagerness to reach out to the customers. The brand becomes much stronger as a result of this effort.
Communication with customers: A website enables the customers to post their comments, feedback and reviews about the products and services that are on offer. This is a great way for the company to understand customer needs and improve themselves. A business website also acts as a great starting point for developing new products.
Increased competitiveness: All the points mentioned earlier can directly enhance the competitiveness of the company. A business website gives a level playing field to everyone in the online space, and the company is able to compete with larger companies and can establish its leadership in geographies where the others have not been able to.
So if you own a business and have not yet taken your company online, consider building a business website to showcase your products. Web design companies can build an affordable but effective business website for you very easily. Let the magic of the Internet work for in your favour for your company’s success!
Anirban Kundu is the CEO of Inovaticus Marketing Solutions LLP, a digital marketing company from India. Inovaticus offers personalized services to help its clients achieve their business goals. The team of Inovaticus